Building Professional Beauty Since 1989
For more than three decades, we have supported salons, barbers and beauty professionals across the region.
We are committed to providing beauty salons and professionals with trustworthy products, expert advice, and steady support, allowing salons and beauty professionals to focus on their craft.
Where It All Started
Founded in Serbia in 1989, we are a family company built on strong values and a long-term vision. From the very beginning, we focused on quality, building strong partnerships, strengthening our operations and establishing a lasting presence in the professional beauty market.
Our Presence Today
We operate across both professional and consumer markets, connecting brands with salons, retail and individual customers.
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Sales Team: Dedicated commercial team operating across Serbia, Bosnia & Herzegovina, Montenegro and North Macedonia.
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Market Presence: Retail stores and distribution across Serbia, Bosnia & Herzegovina and Montenegro.
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Professional Salons: Hair, barber and beauty salons that use and sell the products we distribute.
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Retail Partners: Leading drugstore and beauty retail chains.
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UNITECH retail stores: Our network of 15 store locations across the region.
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E-commerce: Web shop serving both professionals and consumers.
Our Scale
Present in Serbia, Bosnia and Herzegovina and Montenegro
Brands We Represent
With a portfolio of over 30 internationally recognised professional brands, we represent carefully curated products trusted by professionals and built for long-term industry presence.
What Defines Us
Commitment
We stand behind every partnership with long-term responsibility and dedication.
Education
Professional knowledge drives progress. We invest in it continuously.
Continuous Development
We refine our systems, portfolio and strategic approach to remain aligned with the evolving beauty industry.
Sense of Community
We believe strong businesses grow in healthy, collaborative environments built on respect and shared progress.
Education & Professional Development
Education is not an addition to our business – it is part of our responsibility to the industry. Through workshops, seminars and professional training programs, we support salons, barbers and beauty professionals in developing technical skills and product expertise.
More Than Three Decades of Growth
For more than 35 years, our growth has been shaped by steady partnerships and responsible development within the professional beauty sector. What began as a single opportunity evolved into a structured and trusted presence across the region.
Our focus remains the same: creating lasting value within the professional beauty industry.